WHERE FENIX SOCIETY BEGAN

GUARDIANS OF THE CITY™.

Apparel and collectibles carrying San Francisco’s first-responder history, from station identities to commemorative editions. Discover the people and stories behind each piece.

SHOP THE COLLECTION DISCOVER THE STORY
Guardians of the City™

THE COLLECTION

CARRY THE STORY FORWARD.

17 products

Shop duty apparel, off-duty layers, and commemorative pieces connected to the people and history Guardians of the City exists to preserve.

GUARDIANS COLLECTIONGuardians of the City™
PUBLIC-SAFETY STORIESDepartments, stations, units, and anniversaries
MORE THAN 80% BACKMore than 80% of Fenix Society profits go to partners
POWERED BY FENIX SOCIETYProduct, design, commerce, and fulfillment

BUILT FROM THE WORK

A PROGRAM BUILT INSIDE GUARDIANS, THEN GROWN TO SERVE MORE.

The work began with the museum gift shop. Better products led to better design, storytelling, ecommerce, inventory, fulfillment, and customer service. As the program expanded, it grew into Fenix Society. Guardians brings the mission, history, relationships, and responsibility to get every story right. Fenix Society develops the products and manages the business work that keeps each program moving.

01

THE MUSEUM TODAY AND WHAT COMES NEXT

Guardians operates its museum and safety learning center while working toward a new home that can bring the collection and San Francisco’s first-responder history into a modern visitor experience.

02

SFFD STATION 4

The flagship fire station within the Guardians and Fenix Society partnership, with distinct duty and off-duty editions built around the people and identity of the house.

Shop SFFD Station 4 →
03

GUARDIANS OF THE BAY™

The SFPD Marine Unit begins a new series featuring first-responder units from around the Bay that protect people on the water.

Meet the SFPD Marine Unit →
04

MORE THAN 80% BACK

More than 80% of Fenix Society profits go back to nonprofit and public-safety partners, creating continuing support for the missions behind every edition.

PARTNER WITH FENIX SOCIETY

WANT TO BUILD THIS FOR YOUR ORGANIZATION?

Fenix Society works with stations, units, associations, agencies, and public-safety nonprofits to create merchandise programs built around authentic identity and a better product standard.

EXPLORE PARTNER PROGRAMS

FIRST WATCH

GET FIRST NOTICE.

Get early access to limited releases, partner collaborations, commemorative editions, and restocks, plus occasional member-only discounts and special offers.

WHY JOIN FIRST WATCH

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Explore Fenix Society

Move easily between our core product collections and partner programs.