GUARDIANS OF THE CITY™ × FENIX SOCIETY™

SFFD STATION 4.

SFFD Station 4 is the flagship fire station for Guardians of the City and Fenix Society. Its collection carries the founding partnership into one house through distinct company and unit identities built on a consistent, higher-quality product platform.

SHOP THE COLLECTION HOW THE FLAGSHIP WORKS
Front and back mockups of the SFFD Station 4 V-Squad PURE ZERO duty T-shirt in Navy Blue

THE SFFD STATION 4 COLLECTION

ONE HOUSE. DISTINCT EDITIONS.

4 products

PURE ZERO™ duty T-shirts and premium RELAX Collection layers developed around the companies and specialized teams based at SFFD Station 4.

ENGINE 4Mission Bay service and response
TRUCK 4The W-Squad edition
PUBLIC INFORMATION OFFICEPIO
MULTI-MEDIA SECTIONMMS

THE FLAGSHIP FIREHOUSE

THE FOUNDING PARTNERSHIP, EXPRESSED THROUGH ONE FLAGSHIP FIRE STATION.

Within the Guardians of the City and Fenix Society partnership, SFFD Station 4 serves as the flagship fire station. Its collection respects the house while reaching well beyond its walls, connecting alumni, families, supporters, and customers around the world to merchandise they can buy directly. That broader reach can raise more for the firehouse fund while Fenix Society manages the storefront, applicable sales-tax collection and reporting, fulfillment, customer service, inventory planning, and the continued development of fresh on-duty and off-duty apparel.

01

REACH BEYOND THE WALLS

A permanent online collection lets alumni, families, supporters, and customers around the world discover and purchase SFFD Station 4 merchandise.

02

RAISE MORE FOR THE FIREHOUSE

Broader reach and an easier way to buy can create more ongoing support for the firehouse fund than sales limited to people who can visit the station.

03

KEEP COMMERCE MANAGED

Fenix Society manages the storefront, payments, applicable sales-tax collection and reporting, fulfillment, customer service, and operational details.

04

KEEP THE COLLECTION MOVING

Fresh designs, inventory planning, reorders, and continuing development of new on-duty and off-duty apparel keep the program relevant without placing that work on the house.

A MODEL FOR STATIONS, UNITS, CENTERS & WORKGROUPS

BRING YOUR ORGANIZATION’S STORY TO A LARGER COMMUNITY.

Whether you represent a fire station, 911 center, dispatch team, specialized unit, association, task force, division, or another defined workgroup, Fenix Society can build the product and commerce program around your people.

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FIRST WATCH

GET FIRST NOTICE.

Get early access to limited releases, partner collaborations, commemorative editions, and restocks, plus occasional member-only discounts and special offers.

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Explore Fenix Society

Move easily between our core product collections and partner programs.