SFFD Station 4 W-Squad PURE ZERO™ Duty T-Shirt

CITY CHAMPIONS. FIREHOUSE SOUL.

At the heart of Mission Bay, San Francisco Fire Department SFFD Station 4 serves one of the city’s most dynamic neighborhoods, including the area surrounding Chase Center.

The SFFD Station 4 W-Squad Edition brings that connection to life through a graphic identity created specifically for the house. Royal Blue and Gold-inspired details carry the energy of San Francisco basketball culture into a design rooted in SFFD Station 4, its crews, and the community they serve.

This is not simply another graphic placed on an ordinary blank. It is built on the Fenix Society™ PURE ZERO™ 100% Cotton Duty T-Shirt, our platform for cleaner, better-considered apparel made for the people who serve.

THE W-SQUAD EDITION

W-Squad is one of SFFD Station 4’s signature graphic editions.

Created specifically for the house, the artwork connects SFFD Station 4 with the energy of Mission Bay and the championship culture surrounding Chase Center through a Royal Blue and Gold-inspired visual language.

White and Navy Blue receive coordinated graphic treatments designed specifically for each garment color while remaining part of the same W-Squad edition.

WHAT PURE ZERO™ MEANS

PURE ZERO™ is Fenix Society’s standard for cleaner, more considered apparel built for the people who serve.

We created PURE ZERO™ because station shirts should be judged by more than price and the familiar name printed on a blank. We ask better questions about the fabric, dyes, finishing, printing process, and the people and facilities behind the garment.

• No intentionally added PFAS; PFAS-free inks and dyes
• 100% cotton
• Made in California using imported yarns
• Designed in San Francisco
• Materials and production selected with greater transparency
• Printing and finishing chosen with product safety in mind
• Built for comfort, durability, and repeated everyday wear

PURE ZERO™ means knowing more about what you wear and accepting less compromise in how it is made.

MADE HERE. BUILT WITH PURPOSE.

The SFFD Station 4 shirt begins in San Francisco, where the design is created around the identity of the house.

The garment is made in California using imported yarns, bringing more of the production process closer to the community it represents.

For Fenix Society, provenance is part of the product. We want you to know more than the name printed inside the collar. We want you to understand where the garment came from, why it was selected, and what standard it was built to meet.

BUILT FOR MORE THAN THE GRAPHIC

The artwork may be what catches your attention. The shirt underneath it is what earns its place in your rotation.

• Everyday comfort
• Dependable construction
• Consistent fit
• Durability through repeated wear and washing
• A clean surface for premium graphics
• Materials selected with greater attention to what sits against your skin

STATION 4. MISSION BAY. SAN FRANCISCO.

SFFD Station 4 is more than a number printed on a shirt.

Its crews serve Mission Bay, the waterfront, Chase Center, and a neighborhood that has become one of the most recognizable parts of modern San Francisco.

The W-Squad Edition turns that connection into something tangible. Something the crew can wear. Something families and supporters can recognize. Something that carries a piece of the house beyond its doors.

Not costume. Not borrowed status. A real product connected to a real place and a real community.

PURPOSE BUILT INTO THE PURCHASE

Fenix Society was built to connect exceptional products with meaningful community impact.

Purchases from the SFFD Station 4 collection help support programs connected to the firehouse and the broader mission of Guardians of the City Museum and Safety Learning Center, helping preserve San Francisco first-responder history and inspire future generations of public servants.

The product earns the purchase.
The story gives it meaning.
The mission carries it forward.

THE GARMENT UNDER THE GRAPHICS

A duty shirt earns its place through the way it feels, fits and holds together. PURE ZERO™ starts with 5.2 oz, 100% combed cotton in a 28-singles fabric, giving it a smooth surface and a substantial everyday feel.

• Modern unisex fit: Side seams shape the body for a considered silhouette.
• A finished neckline: Neck ribbing and shoulder-to-shoulder taping reinforce the areas you notice each time you put it on.
• Built for repeat wear: Double-needle hems and preshrunk construction, which helps reduce shrinkage.
• Materials you can understand: No intentionally added PFAS; PFAS-free inks and dyes.
• Origin: Designed in San Francisco. Made in California using imported yarns.

PRODUCT DETAILS

Product: PURE ZERO™ 100% Cotton Duty T-Shirt
Department: San Francisco Fire Department
Station: SFFD Station 4
Edition: W-Squad
Material: 100% Cotton
Fabric weight: 5.2 oz
PFAS: No intentionally added PFAS; PFAS-free inks and dyes
Colors: White / Navy Blue
Designed: San Francisco, California
Made: California using imported yarns
Brand: Fenix Society™
Community Partner: Guardians of the City™

WEAR THE HOUSE. CARRY THE STORY.

SFFD Station 4.

Wear the standard. Carry the mission forward.